If you are reading this, then I guess you must be sitting, wondering for the promotion of your company. And if you are thinking of Digital Marketing than I must say you are on the right track. But what Digital Marketing actually is?
In simple words, digital technologies are used for the marketing of products, companies, and services mainly with the use of the internet, including mobile phones, laptops etc falls under the umbrella of Digital Marketing.
SEARCH ENGINE OPTIMIZATION is a way where through this it becomes easy for the customers to find a product, services in search engines like Google. As the competition is so high even virtually, companies use SEO to get recognition in the world of internet. SEO is the reason by which you can get your business on the front page of the Google and get seen by people around the globe. But there is this misconception, like when a consumer searches for your company with the company’s name it will show on the front top name on Google because this is only going to work when we assume that consumers already know about your company. No, not this what we are talking about is to get on the first page for any possible searches related to your brand or services you offer.
SOCIAL MEDIA OPTIMIZATION is a part of SEO. It is used for increasing awareness of your products and services by using social media. If used effectively, it is most likely to increase the recognition of your brand.
Now after making your brand popular and recognized you would want traffic on your website, this is achieved with PAY-PER-CLICK, A general idea about PPC advertising is to advertise your brand on different platform to targeted audiences, and you pay if one clicks on ads which in turn increases the audience to your site and this helps your brand to reach people around the globe.
Priyanka Digital Marketing 